About Vitality Insurance

Vitality offers award winning life and health insurance with a difference.  Vitality is the only life insurer that gives you discounts and rewards for being healthy.  It’s there to protect you when things go wrong unexpectedly.

But it’s also there to help you lead a healthier life – meaning you don’t have to claim to be able to benefit.

If you keep well, then you’re less likely to claim.  As you get healthier, you earn more points and get bigger rewards.  Vitality insurance offers you:

  • discounts to encourage you to be healthy

  • rewards to keep you motivated, and to help you rest and relax

  • cashback so you’ve got more money to spend on doing things you love

  • peace of mind, knowing your family are protected should something happen to you


Benefits like these make it more likely you’ll get healthier. The healthier you get, the more Vitality are able to offer you, and the more you’ll be able to get out of life. It’s a virtuous circle that’s good for you, good for Vitality , and good for society. It’s the way all insurance should be. 

Vitality Insurance